Flexmls continues Mobile App launch strategy with “new” Mobile Web

Aug 24, 2014 Michael Wurzer


Following successful Flexmls® for iPhone release, FBS launches new Mobile Web furthering comprehensive mobile strategy.

August 22, 2014 – FBS launches “new” Flexmls® Mobile Web on following successful launch of the Flexmls for iPhone App, setting the bar for mobile MLS.

The “new” Flexmls® Mobile Web and native iPhone App are the first releases from the Flexmls® Mobile App suite which when complete, will include Flexmls® for iPhone, Android, Tablet (all native) and Mobile Web. The native Apps and Mobile Web deliver a seamless mobile MLS experience sharing the same design aesthetic, providing full access to MLS data (including customer information and saved searches) and, real-time data synch between systems, all made possible the Spark API foundation that powers the Flexmls® system. Some of the key shared features include: Quick Launch (entire MLS system can be searched from one place), Quick Searches and full access to MLS data including, all saved searches and favorites. One of the most powerful benefits of the system is real time synch; Agents can start working on their iPhone and then access the work they started immediately on their laptop via Flexmls® Web.

Customer feedback on the native Flexmls® for iPhone App has been overwhelmingly positive so far; FBS expects the same strong reception with the “new” Mobile Web. Agents have tweeted, directly emailed and phoned in the accolades. Recently, after sharing accolades on TwitterJeremy Hart, an Associate Broker with Nest Realty, contributed to a Flexmls blog post citing simplicity and fast access to everything he needs as major win-factors in the new Flexmls for iPhone App. FBS CEO Mike Wurzer has taken calls from existing MLS executive clients complimenting the company on the impressive work, too. “I’m really excited to see our mobile investments paying dividends for our customers. Today’s agent needs and deserves the best possible mobile MLS products and that’s what we’re delivering”, says Wurzer.

Flexmls® is on a major growth trajectory and will add 35,000 members to its current roster with conversions completed in 2014. These impressive growth numbers are coupled with the best customer retention in the business. Both variables are attributed to FBS’ future-focus and consistent personal approach to service, more recently to their laser focus on delivering the pinnacle mobile experience via native Apps and the underpinning standards-driven Spark API platform.

“We’re delivering the pinnacle mobile MLS”, says Kim Prior, VP Marketing and Spark Platform Evangelist. “The underpinning Spark API plus native development was the only path to deliver this truly unmatched and seamless user experience: full access to all MLS information, real-time sync across systems and shared design”, says Prior.

FBS is a 100% employee-owned company that’s proud to provide personal service, future focused development and standards-driven, innovative products. FBS’ Flexmls® system (web, mobile, IDX), is built on the standards-driven Spark API platform, connecting real estate professionals to their customers through great collaboration tools and real-time information. The Flexmls® system is used by 130+ MLSs representing 130,000+ Brokers and Agents. For 30+years FBS has led the way in standards-driven innovation. Through ongoing investment and continued innovation, FBS is 100% prepared to deliver excellence that MLSs and their members can trust for the long term.

Media Contacts: Kim Prior kprior@FBSdata.com OR Katelyn Midtbo kmidtbo@fbsdata.com