Announcing Ignite! - Spark's total marketing system

Jul 9, 2013 Kim Prior

For Immediate Release

Spark Platform, created by FBS, launches Ignite!: The complete marketing system for MLSs,

providing turnkey marketing and promotional solution for the Spark Store

July 8, 2013 – Fargo, ND – Spark Platform, created by FBS, announces the launch of Ignite!: A turnkey marketing system for the Spark Store that proactively addresses the need for MLS member education, promotion and engagement in a consistent and dynamic way. Created with the goal of expedited member understanding and adoption, Ignite! is free of charge to all (MLSs, vendors, members) and fully managed by Spark Platform’s marketing team.

Ignite! is the missing link”, says Kim Prior, FBS’s VP Product Marketing and Business Development. “We’re asking real estate professionals to shift their buying habits, to do things differently and accept an integrated storefront as their go-to place for apps, tools and relevant products and services. If the goal is strong adoption, ongoing education about the process and the range of services available is absolutely necessary. The shift won’t happen passively and MLSs certainly don’t need more work to administer”, says Prior.

As a turnkey marketing system, Ignite! is all-inclusive, highlighting a different Spark Store vendor or product category each month. Monthly campaigns will include professionally written and designed promotional pieces coupled with opt-in education modules and price driven promotions/special offers that grab attention and inspire store engagement – ultimately fostering a new buying behavior/habit.

Lighting up in August, Ignite! will showcase Cloud CMA, one of the first applications in the Spark store. Cloud CMA’s Greg Robertson (also partner at W&R Studios and primary voice on the popular blog) was an early proponent of the integrated real estate storefront concept. “I believe the new Ignite! program is a perfect complement to the Spark Platform and another example of Spark’s commitment to developers. Proactively highlighting vendors and getting the word out to agents is a huge win for everyone involved”, Greg Roberston said.

About FBS:

At FBS, everything is personal, from our award-winning service to our consistently innovative products. As a 100% employee-owned company, each employee-owner is 100% focused on delivering a personal experience to each and every customer. With 30+ years of experience, serving 120+ MLS organizations (U.S. and internationally), FBS created FlexMLS® and Spark, products that are a direct reflection of FBS’s people-centered and client-empowered approach. These scalable, innovative solutions enable our broker and agent customers to engage personally with their customers, delivering the most complete, accurate, and timely real estate information available today. FBS constantly looks to the future with strong advocacy of industry data standards and radical focus on customer needs.

Media Contact: Kim Prior OR 701-499-0347

Spark and FlexMLS are trademarks of FBS.