Privacy

Last updated: 04/14/2026

FBS (“FBS,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and manage personal information in connection with our websites, products, and services.

1. Scope of This Policy

This Privacy Policy applies to information collected through:

In many cases, FBS provides services on behalf of MLSs and their customers. In those situations, we may act as a service provider or processor, and the MLS or their customer may act as the controller of personal information.

2. Information Collected

We may collect the following categories of personal information:

Information You Provide

  • Name, email address, and contact details
  • Account and profile information
  • Communications with us

Information Collected Automatically

  • Device and browser information
  • IP address
  • Usage and interaction data
  • Cookie and tracking identifiers

Information from Customers (e.g., MLSs, Brokers, and Agents)

  • Contact records and related identifiers
  • Property and transaction-related data
  • Other information provided to us in connection with our services

Information related to Support Calls or Interactions

  • Our support systems enable you to opt-in to receiving text messages from our Support Team. Specifically related to such systems, FBS does not share, sell, or rent your mobile phone number or any personal information collected through SMS messaging with third parties for marketing purposes. Your mobile number will only be used to send you the messages you have opted in to receive.

3. How We Use Information

We use personal information for the following purposes:

  • Providing, operating, and maintaining our services
  • Communicating with users and customers
  • Improving our products and user experience
  • Security, fraud prevention, and compliance
  • Analytics and performance measurement
  • Advertising, marketing, and content personalization (where permitted by law and based on your consent preferences)

4. Consent Management and Preferences

We use a consent management platform to provide transparency and control over how your information is collected and used.

Through this platform, you may:

  • Accept or reject non-essential data collection
  • Customize your preferences by category (such as analytics or advertising)
  • Withdraw or modify your consent at any time

Your preferences are recorded and enforced across our systems and, where applicable, with third-party partners.

You can access and update your preferences at any time via the “Privacy Preferences” link available on our website.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience and understand how our services are used.

We categorize these technologies as follows:

  • Essential – Required for site functionality
  • Analytics – Help us understand usage and improve performance
  • Advertising and Marketing – Used to deliver relevant content and measure effectiveness

Where required by law, non-essential cookies and tracking technologies are used only with your consent.

Third-party tools (such as analytics and advertising providers) may also use cookies or similar technologies, subject to your consent preferences.

6. Sharing of Information

We may share personal information in the following circumstances:

Service Providers

We share information with vendors who perform services on our behalf (e.g., hosting, analytics, support).

Advertising and Marketing Partners

Where permitted by applicable law and based on your consent preferences, we may share limited information with advertising and marketing partners to support:

  • Advertising measurement and attribution
  • Delivery of relevant content
  • Analytics and reporting

Legal and Compliance

We may disclose information as required by law or to protect our rights and users.

7. Information Shared with Advertising Partners

When permitted by your consent preferences, we may share pseudonymized identifiers with advertising and marketing partners.

This may include:

  • A cryptographic hash (SHA-256) of a contact record’s primary email address
  • An MLS organization identifier (MLS OUID)
  • The timestamp associated with the creation of the contact record

The hashed email address is generated using a one-way cryptographic function and is not shared in plain-text form.

This information is used for purposes such as:

  • Advertising measurement and attribution
  • Audience matching and analytics
  • Improving marketing effectiveness

Advertising partners may use this information to match against their own datasets in order to provide aggregated insights or deliver relevant advertising.

We do not share directly identifiable personal information (such as plain-text email addresses) with advertising partners for these purposes without additional notice and consent.

8. Legal Bases for Processing (GDPR)

Where applicable, we process personal information under the following legal bases:

  • Performance of a contract
  • Legitimate interests
  • Compliance with legal obligations
  • Consent (including for analytics and advertising where required)

You may withdraw your consent at any time through your privacy preferences.

9. Your Privacy Rights

Depending on your location, you may have the right to:

  • Access personal information we hold about you
  • Request correction or deletion
  • Object to or restrict processing
  • Withdraw consent
  • Opt out of certain data sharing practices

California Residents (CPRA)

You may have the right to:

  • Opt out of the “sale” or “sharing” of personal information
  • Limit the use of certain personal information

We do not sell personal information in the traditional sense. However, certain data sharing for advertising purposes may be considered “sharing” under California law.

You can exercise your rights via our Privacy Preferences link or by contacting us.

10. Consent Records

We maintain records of consent choices, including timestamps and preference selections, for compliance and auditing purposes.

11. Data Retention

We retain personal information only as long as necessary to:

  • Provide our services
  • Fulfill legal obligations
  • Resolve disputes and enforce agreements

12. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect personal information.

13. Role of FBS and MLS Customers

In providing our services:

  • FBS may act as a service provider or processor
  • MLSs and customers may act as controllers

In these cases:

  • Personal information is processed on behalf of our customers
  • Consent preferences may be collected and managed on their behalf
  • Data may be shared with customers for compliance and operational purposes

14. Third-Party Links and Services

Our services may contain links to third-party websites or integrations. We are not responsible for their privacy practices.

15. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.

16. Contact Us

If you have any questions or concerns about our use of your personal information, please email us at privacy@fbsdata.com.