Brian Larson posted today about a new push he and several MLSs (see below) are making to create a new top-level domain of .mls (you know, like .com, .org, .tv, etc.) exclusive to MLSs. I think this is a great idea. One challenge I can see as MLS regionalization efforts rage on is how battles over the domains will be resolved by the MLSs themselves. What MLS, for example, will get Atlanta.mls?
Anyway, this is a great example of some innovative thinking to brand MLSs more clearly, and I look forward to seeing the effort progress. For all of our MLS clients, I recommend you support this effort here.
The founding MLSs of this effort are: Arizona Regional MLS (ARMLS), Austin Board of REALTORS (ACTRIS), Carolina Multiple Listing Services (CMLS), First Multiple Listing Service (FMLS), Metropolitan Regional Information Systems (MRIS), Midwest Real Estate Data (MRED), Multi Regional MLS (MRMLS), Multiple Listing Service, My Florida Regional MLS (MFRMLS), Realtor Association of Greater Ft. Lauderdale, Regional MLS (RMLS), Southern California MLS (SoCAL), TREND, and Triangle Multiple Listing Service.