Blogging Begets Brokers

Feb 23, 2008 Michael Wurzer

How’s that for some alliteration on a Saturday morning? Here’s the theory:

  • Agent starts a blog;
  • Blog needs a name;
  • Blog becomes a brand;
  • Brand becomes independent of brokerage;
  • Agent becomes broker.
  • Post Script courtesy Tony Arko: Broker starts Independent Brokerage

Jay Thompson did it. How many others that I don’t know about? Isn’t this progression the logical manifestation of blogging, a medium that requires independent thinking and thereby builds an online brand? Certainly, brokerages offer other value to agents than branding, but good agents going independent seems like a nice counter-trend to the intense consolidation of the major franchises.