Product Marketing Manager

Job Description

FBS, the 40+ year leader in developing software and solutions focused on real estate multiple listing services (MLS) is seeking a Product Marketing Manager responsible for developing strategies, campaigns/programs and content that: (a) communicate new features and feature enhancements of existing software and tech, (b) measurably support sales efforts (retention and new revenue development) and (c) bolster product awareness, demand, adoption and engagement across the board with a nationwide population of (non-technical) software users and enterprise clients of varying sizes and experience-levels.

• Become a subject matter expert for FBS products
• Develop product marketing strategies and create + deliver/deliver compelling campaigns/programs that foster awareness and software adoption across marketing channels and touchpoints (email, software newsfeed, landing pages, social media, websites, etc.) and mediums (written, video, visual (presentations, tutorisals, etc.)
• Transform technical details (functionality and features) into memorable, easy to consume, replicable, value points in collaboration with training, support, documentation and product managers
• Work with sales to understand goals and challenges. Consider those in message/collateral creation and development, helping them achieve their goals and overcome challenges
• Maintain understanding of competitive landscape (and products)
• Own the process; ensure (create + maintain) processes necessary for efficient campaign/program execution, measurement and reporting and cross training
• Own the projects; lead cross-team, product-marketing-driven projects to success
• Work with Digital Marketing Ops to deliver campaign performance metrics and success
• Represent FBS and its products to the public and industry

• 5+ years B-to-B Product Marketing developing and executing multi-media, multi-channel product marketing campaigns for software/tech products in a product-led, software organization
• 5+ years creating actionable content within software industry
• Graphic design experience; can create visually compelling content (Adobe suite)
• Experience/fluency with common MA /CRM, survey and marketing project management software programs (Constant Contact, Survey Monkey, Coschedule, etc.)
• Real estate software, Video Production and WordPress experience a + but not required
• BS in Marketing, Communication or similar field

Key Attributes:
• Fluidity working within a product-driven, software environment; adept working cross-functionally
• Exceptional communication skills, written and verbal. Compelling and engaging writer; can create content for promotional, information and educational purposes
• Highly organized and has a timely, thorough, approach to completing work
• Product mindset; curious, data – driven, with ability to become subject matter expert
• Technically astute; easily learns new tech
• Keen eye for detail, quality focused
• Creative, can differentiate amidst a noisy marketing landscape
• Flexibility and ability to deal with ambiguous or rapidly changing scenarios
• Positive influence with and on teams
• Thrives with a multi-faceted, dynamic and changing workload; effectively interfaces and collaborates with many people and departments
• Self initiating and leading; works independently to set and achieve goals and objectives

About FBS:
At FBS, our software products + our people drive our success. We’re one of the top three vendors in the world for MLS software and growing fast. Hiring the best and the brightest means we pay competitively, have strong healthcare benefits, provide a professional-yet-casual, resource-rich working environment (both local and remote) and enjoy the freedom to be individuals who work together towards common goals. FBS is 100% employee owned so your peers aren’t co-workers, they’re business owners. That means each employee-owner earns company stock in addition to their salaries for contributing to the company’s growth and long-term success: you actually do get out what you’ve put in. There’s no bureaucracy and no red tape; just a solid team of experts who love coming to work, getting things done and making customers happy every day.

If you’re interested in this position please apply by sending an email to the address listed below with your resume and a cover letter explaining your interest and qualifications for the position.