Prior(itizing) Product at FBS

Oct 15, 2025 Michael Wurzer

Kim Prior joined FBS over 12 years ago and I wrote this at the time:

Kim brings a ton of experience to FBS from her prior executive roles at [Honeywell], OnBoard Informatics and Lyon Real Estate. Anyone who has met Kim knows she is very dynamic, straight forward, and simply gets things done. Kim shares FBS’s passion for delivering results meaningful to our customers, now and well into the future. We’re in this for the long haul and so adding doers and visionaries like Kim is critical to our success.

This statement leads directly to today as I’m excited to announce that Kim has agreed to bring her “dynamic, straight forward, simply get things done” passion for FBS and our customers to a new role at FBS as Vice President of Product. This is exciting to me personally because I simply love working with Kim.

As I do with all our executives, I have a weekly one-on-one with Kim. On the calendar, that meeting is scheduled for 25 minutes at 2 pm Central on Tuesday. But I purposely make sure I don’t have anything the rest of the day, because I know, more often than not, Kim and I will still be in deep discussion 2 or even 3 hours later. We both love the MLS industry and love to geek out on all things MLS. I’ve often said we should record our 1:1s as a podcast, because the discussion really is that good.

To date, Kim has been an Executive Vice President for FBS, focused on Marketing and special product initiatives like FloPlan. For those of you who knew FBS’s marketing before and after Kim joined us, you know that she’s conducted a world-class transformation of our marketing, elevating our brand to the heights it deserves. Though our long conversations necessarily focused on marketing, the reality is that marketing for a software company means you’re talking about the software. And that meant that we’re often deep in the details about FBS’s products. My joy in having these conversations led me to conclude that we needed to unleash Kim’s incredible passion, intelligence, and executive talent to bear on FBS’s products for the benefit of our customers. As the title says, we’re Prior(itizing) Product!

Since Kim has been with FBS for over 12 years, many of you may associate her primarily with FBS but she brought a lot of experience to FBS as well. When I first met Kim, she was an executive with Onboard Informatics, which was an innovator on deep data before deep data was cool. Before that, Kim worked with Lyons Real Estate in Sacramento, which experience is super valuable to FBS right at this moment in our industry. Before that, Kim led sales teams with Honeywell. At each level, Kim produced results. She’s produced amazing results for FBS’s marketing, and now she’s going to Prior(itize) FBS’s Products. I’m looking forward to even longer 1:1s!

Please join me in thanking Kim for taking on this new role!

P.S. Related to Kim’s move, we now have an opening on our marketing team and will soon initiate a recruit. Interested (and awesome) marketing leaders, stay tuned!