New Leadership for FBS's Marketing Team

Jan 20, 2026 Michael Wurzer

Last fall, I announced that Kim Prior agreed to become FBS’s VP of Product and that meant we would need new leadership for our Marketing Team.

Today, I’m super pleased to report that Kim was successful in hiring Deborah Shipley to lead our Marketing Team as our new Senior Director of Brand Experience. Many of you likely already know Deborah as she led marketing and communications at REcolorado for over 11 years. In my post about Kim’s new role, I mentioned how much we “love to geek out on all things MLS” and, in just the short time Deborah has been with us, I’m happy to report that she’s an MLS geek as well!

We’ve only had a couple of 1:1s so far, but it’s already clear to me that Deborah has deep knowledge about our industry and relationships within the industry. I think we all know that the best part of the MLS industry is all the amazing people we meet along the way, and that’s one of the reasons people tend to stay in the industry even if they change companies or roles. The MLS industry is filled with people committed to helping MLSs succeed (aka “MLS geeks”) and I’m proud to have Deborah join the geekiest MLS vendor in the business.

Sabrina Headshot
Sabrina Steffen, FBS Event Manager

For these same reasons, we’re also excited to announce that Sabrina Steffen has joined Deborah’s team as our Event Manager. Sabrina comes to FBS from Rapattoni, where she was the Marketing Communications Manager for 18 years! Sabrina’s vast experience and relationships helped her to be off and running on day one and I know you’ll all love to work with her on the many events we create, attend, and sponsor.

As I noted in my earlier post, Kim “conducted a world-class transformation of our marketing, elevating our brand to the heights it deserves.” I’m super confident that Deborah and Sabrina will build on that success for many years to come by telling FBS’s unique story with our shared passion for the MLS industry. MLS geeks for the win!