Dusty Jostes Oregon Data Share and Lowcountry Regional MLS are among the first to leverage MÁS, tapping into the FBS marketing team’s expertise to amplify their branding and member engagement efforts.
Developed by FBS, the MLS Software and Technology Authority, MÁS (Marketing Add-On Services) empowers MLSs to effectively tell their story, enhance their brand, and communicate their value—without the need to expand their internal teams. In just 30 days since its launch, MÁS by FBS has already helped multiple MLS organizations transform their marketing strategies, proving the growing demand for specialized communication support in the industry.
MÁS by FBS was designed to increase MLS marketing and communication efforts with branding, content creation, graphic design, and automated webinar solutions to meet their needs. “Our mission with MÁS is to help MLSs increase and amplify their communication efforts with subscribers and the broader marketplace both affordably and with expertise, especially at this important time” said Kim Prior, EVP at FBS. “Our marketing team understands the industry and has years of experience creating and executing multi-channel, multi-media, brand and product marketing campaigns. With MÁS, the MLS benefits from more MLS-centered professional marketing without the burden of additional staffing.”
One of the first MLSs to benefit from MÁS was Oregon Data Share (ODS), a collaboration of multiple Oregon MLSs and REALTOR® associations seeking a stronger brand identity. To modernize its identity while preserving its legacy, MÁS refined its logo, developed brand guidelines, and created a refreshed visual presence that reflects ODS’s evolution.
Similarly, Lowcountry Regional MLS turned to MÁS to solve a growing challenge—delivering consistent, high-quality training to members despite time and staffing constraints. By implementing a fully automated webinar system, MÁS streamlined registration, attendee communication, and content delivery, reducing manual effort while ensuring accessible, on-demand education for members.
“With the real estate landscape changing rapidly, it’s critical that our members stay informed without added barriers,” said Peter Pohl, Information Technology Administrator at Lowcountry Regional MLS.
“Right now, improving member training through automated webinars is particularly important because it allows us to provide consistent, accessible education at scale. With the real estate landscape evolving rapidly—whether through policy changes, technology advancements, or shifting market dynamics—it’s critical that our members stay informed without added barriers,” said Peter Pohl, Information Technology Administrator at Lowcountry Regional MLS.
“One of the key challenges this solves is ensuring that every member, regardless of their schedule or location, has access to the same high-quality training. It also helps us reinforce compliance and best practices without relying solely on in-person sessions, which can be difficult for busy professionals to attend. Automating this process means we can deliver timely, relevant content efficiently while also freeing up internal resources to focus on more strategic initiatives.”
Pohl noted his positive experience through the process. “FBS has been a fantastic partner in helping us leverage this at scale, ensuring that our members receive the training they need in a seamless and effective way.”
MÁS by FBS is off to a strong start and is moving forward with additional MLS projects to be announced soon.