Dusty Jostes We’re proud to announce that Kim Prior, Executive Vice President at FBS, has been presented with the 2025 HousingWire Marketing Leaders award—recognizing the most creative, strategic, and influential marketing professionals in housing. As the head of marketing at FBS, Kim’s leadership has not only helped shape the FBS brand but has elevated the entire MLS marketing space with clarity, credibility, and impact.
Strategic Leadership Across Brand, Product, Communications, and Industry Engagement
At FBS, Kim leads the full spectrum of marketing efforts from brand and product positioning to communications and cross-industry engagement. Over the past decade, her strategy has helped grow FBS from a boutique MLS software company into a nationally recognized technology authority. That evolution didn’t happen by accident. It was the result of strong vision, consistent execution, and deep alignment with our values as a 100% employee-owned company. Under her leadership, we’ve seen substantial growth, including a near doubling of the Flexmls® subscriber base while maintaining our 99% customer renewal rate, by putting people first.
Through initiatives like the FAN (Flexmls Advisory Network), enhanced in-product learning, and our annual CEO Summit, Kim has fostered deeper engagement between FBS, our partners, and the broader MLS ecosystem—ensuring the marketing function serves a real purpose while building real connection and long-term value.
Customer-Minded, People First
Kim’s impact extends to the heart of our work: MLS organizations and their subscribers. She believes marketing shouldn’t just enhance awareness. It should improve usability, trust, and adoption. Through her leadership, we’ve embedded meaningful educational tools and subscriber-facing resources into the Flexmls® Platform to better help real estate professionals deliver exceptional service with the most timely, rich, and complete data available.
This work is rooted in a deep understanding of both the market and the mission. Kim and her team regularly collaborate with Product, Engineering, Customer Success, and Sales to stay connected to real challenges and ensure our communications, and our platform, solve real problems for brokers and agents.
Supporting MLSs in Their Own Marketing Success
In addition to advancing the FBS brand and platform, Kim is passionate about strengthening the voices of MLS organizations themselves. She understands that MLSs play a vital role in supporting a fair, efficient, and transparent marketplace. MLSs need the tools and guidance to tell such an important story well.
Recognizing this need, Kim led the recent launch of MÁS (Marketing Add-On Services) to give MLSs access to professional-grade marketing content, rebranding support, and communication support from one of the most experienced marketing and communications teams in the MLS space. MÁS is more than a service. It’s a strategic partner, empowering MLSs to showcase their unique value without needing to expand internal resources. The same strategic rigor, customer focus, and collaborative spirit that define FBS’s marketing now support MLSs directly through MÁS, helping our customers not only implement their strategies, but elevate them.
Congratulations, Kim, on your well-earned HousingWire Marketing Leaders recognition. Your leadership lifts our brand, our customers, and the entire industry.