Dusty Jostes FBS, the creator of the Flexmls® Platform, is pleased to announce a strategic integration with Zillow. This integration introduces innovative functionality that simplifies and enhances the process of importing high-value, critical listing media into the MLS. This collaboration represents a shared vision between FBS and Zillow: to improve the agent experience and showcase the value of the MLS.
This initiative is one of many forthcoming partnership-integrations that reflect a broader commitment by FBS to improve listing quality, increase data depth, and streamline agent workflows, while strengthening the MLS value through licensing of listing media. This integration will begin rolling out to markets this fall. By focusing on integrations that prioritize both agents and the MLS, FBS reinforces its commitment to innovation and leadership in the industry.
At no additional cost to agents or MLSs, this new integration seamlessly imports listing media into Flexmls with a single click by agents using Zillow’s media link feature. Once transferred, the new Flexmls Auto Assistant displays the media clearly, making it easy for agents to confirm which listing media to include when creating or editing their listing.
“Media is essential to rich listing content, containing layers of data in addition to its consumer-critical visuals of a property. It’s critical that brokers and agents can efficiently incorporate high-quality media into their listings in the MLS so that data is available wherever consumers view listings,” said Tracey Kantrud, Senior Product Manager at FBS. “This integration with Zillow helps agents save time, enriches the MLS data set, and benefits consumers: a win for everyone.”
In addition to media link’s efficiency, Zillow helps ensure that the original high-quality media selected by agents is represented exactly as intended, preserving the full fidelity of the photographer’s work. This integration is designed to help strengthen the way agents present their listings and support sellers in marketing their homes effectively. Together with MLS-friendly licensing, this integration ensures that the imported media becomes part of the MLS compilation, reinforcing the MLS as the trusted source of real estate data that includes media in their markets.
“We’re committed to working alongside MLSs and their vendors to strengthen listing quality,” said Michael Lane, Vice President of Industry Operations and MLS engagement. “Together with FBS, we’re improving the listing workflow, making it both faster and more reliable. This is part of Zillow’s long-term vision to partner with the industry to provide the tools agents need to run a successful business while letting them focus on what matters most—their clients.”
As media providers continue to play an important role in the listing creation workflow, FBS is leading the way with open, standards-based integrations that boost agent productivity and elevate MLS value.
About Zillow Group:
Zillow Group, Inc. (Nasdaq: Z and ZG) is reimagining real estate to make home a reality for more and more people. As the most visited real estate app and website in the United States, Zillow and its affiliates help people find and get the home they want by connecting them with digital solutions, dedicated real estate professionals, and easier buying, selling, financing, and renting experiences.
Zillow Group’s affiliates, subsidiaries and brands include Zillow®, Zillow Premier Agent®, Zillow Home Loans℠, Zillow Rentals®, Trulia®, Out East®, StreetEasy®, HotPads®, ShowingTime+℠, Spruce®, and Follow Up Boss®.
All marks herein are owned by MFTB Holdco, Inc., a Zillow affiliate. Zillow Home Loans, LLC is an Equal Housing Lender, NMLS #10287 (www.nmlsconsumeraccess.org). © 2025 MFTB Holdco, Inc., a Zillow affiliate.
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About FBS:
Nationally recognized and based in Fargo, North Dakota, FBS is the leading innovator and provider of MLS technology, currently serving 330,000+ real estate professionals on its premier Flexmls® Platform. Flexmls is one of many apps and software products built on the standards-driven Spark® API technology platform, the industry’s first and most utilized API. 100% employee-owned and with 47 years leading of industry leadership, FBS repeatedly achieves unmatched industry rankings for customer and user satisfaction, platform performance, and net promoter score (NPS). Learn more about FBS and the premier Flexmls Platform at www.WeAreFBS.com.