Dusty Jostes Industry recognition doesn’t happen by accident. It grows out of consistent excellence, meaningful contributions, and a deep commitment to helping MLSs, brokers, and agents succeed. At FBS, that commitment runs through every employee owner. Today, we have a special reason to celebrate. Becky Ferguson, Digital Adoption Manager at FBS, has been named one of WalkMe’s Top 100 Digital Adoption Professionals for 2025.
This honor is a wonderful moment for Becky, and it shines a light on what makes FBS unique. This kind of acknowledgement reflects the strength of our employee-owned culture and the impact our people make every day. Here’s a closer look at how recognition like this comes to life and why Becky’s achievement matters for our customers, our team, and the broader MLS community.
Recognizing Leaders in Digital Adoption
Digital adoption professionals help shape the future of exceptional user experiences and digital transformation success. They use digital adoption platforms (DAPs) to guide users, streamline learning, and turn digital tools into meaningful, confident action.
The DAPP100 celebrates the professionals who are leading this important work and driving measurable business impact. The list begins with open nominations and then moves into a voting period that allows colleagues, peers, and community members to recognize the people making a difference. Fellow FBS employee owners, who see the impact of Becky’s work every day, proudly cast their votes in support of her recognition.
More than 11,000 votes were submitted this year, creating a global show of appreciation for leaders in the field. The honorees come from Australia, Germany, France, India, the Philippines, Poland, the United Kingdom, the United States, and more. The DAPP100 is truly an international celebration of excellence, and Becky is right at home among this group.
How Becky’s Work Transforms the Flexmls Experience
Becky’s contributions touch nearly every real estate professional who uses Flexmls. As Digital Adoption Manager, she creates intuitive, in-system learning experiences that meet users where they are and guide them with clarity and confidence.
Becky’s thoughtful approach reshapes the way MLS members learn the Flexmls system. Whether someone is exploring a feature for the first time or deepening their understanding of the system, Becky’s work makes that journey easier and more intuitive. The guided help resources she designs and builds have helped create a smoother, smarter experience for agents and brokers across the country—significantly impacting the way Flexmls has been adopted by customers.
Becky’s leadership is strengthened by her active involvement in the broader WalkMe community. She takes part in educational opportunities, connects with other practitioners, contributes ideas, and continually works to expand her skills. This level of engagement and dedication is part of what makes her such an effective leader in digital adoption.
In Becky’s own words:
“I’m honored to be included in this year’s Top 100 DAP Professionals from WalkMe. My goal is always to make sure FBS benefits from every opportunity I take to grow, so I can support my colleagues, and ultimately, our 350k+ users. I imagine that my continued efforts to stay engaged and contribute within the WalkMe community played a part in being selected, but at the heart of it, everything I do is simply an attempt to be better for my fellow FBS employee owners and the customers we serve.
Even with this recognition, I know there is still so much more to learn about WalkMe and digital adoption, and I’m excited for the opportunity to keep growing.”
This blend of curiosity, strategy, and hands-on execution is exactly why she earned a place on WalkMe’s DAPP100 list. Becky stands out not only for her ideas, but for the real improvements our customers experience every day.
A Celebration of Ownership and Excellence
The impact of Becky’s work is felt across FBS. As Nathan Andrus, Director of Customer Success, shares:
“Becky brings an exceptional level of thoughtfulness and innovation to her work. She has reshaped how MLS staff and agents learn and engage with Flexmls, helping make the system more intuitive, accessible, and empowering for thousands of real estate professionals. Her recognition as one of WalkMe’s Top 100 Digital Adoption Professionals is a proud moment for all of us at FBS and a testament to the meaningful impact she has on our customers every day. I am deeply proud to work alongside her and continually inspired by the expertise and care she brings to our work in supporting our customer partners.”
Employee ownership at FBS is more than a structure. It is a mindset built on pride, accountability, and a shared desire to serve MLSs and their members with excellence. Becky’s recognition is a powerful reflection of that spirit. Her dedication strengthens Flexmls, supports MLS success, and represents the best of what it means to be an FBS employee owner.
As we celebrate this achievement, we also celebrate the culture that makes it possible. When employee owners bring passion, curiosity, and care to their work, excellence follows. Becky shows what that looks like in action.
Please join us in congratulating Becky on this well deserved recognition. We are proud, inspired, and grateful for the impact she continues to make on behalf of our MLS partners and the members they serve.