What is Advertising?
Until recently, I’ve never cared about advertising in any way, except as I tried to click away from it on the rare occasion I watched...
That’s Going on Your Permanent Record, Mister!
Alternate Titles: “Why Zillow Is Old School” or “Why Listing Data Standards Are Important” I’ve previously suggested that listing data standards are very important for...
Zillow Doublethink
“His mind slid away into the labyrinthine world of doublethink. To know and not to know, to be conscious of complete truthfulness while telling carefully-constructed...
Setting Expectations
I read an article in the New York Times the other day about e-mail overload, and the author suggested using the codes NRN or NTN...
Listings, Leads and Losers, Oh My!
Larry Cragun wrote a brilliant post against being led to being a lead, advising consumers: “To give yourself the best opportunity to select a great...