How’s that for some alliteration on a Saturday morning? Here’s the theory:
- Agent starts a blog;
- Blog needs a name;
- Blog becomes a brand;
- Brand becomes independent of brokerage;
- Agent becomes broker.
- Post Script courtesy Tony Arko: Broker starts Independent Brokerage
Jay Thompson did it. How many others that I don’t know about? Isn’t this progression the logical manifestation of blogging, a medium that requires independent thinking and thereby builds an online brand? Certainly, brokerages offer other value to agents than branding, but good agents going independent seems like a nice counter-trend to the intense consolidation of the major franchises.